Privacy Policy

By using the functions of this web site or widget powered by Kelley Blue Book Co., Inc. ("KBB"), you agree to the terms and conditions set forth below and in KBB's Privacy Policy which may be viewed at http://kbb.com/company/privacy-policy/. An excerpt of the privacy policy is below.

INFORMATION WE COLLECT

Automated Information. Information regarding your use of the KBB Sites may be collected and/or aggregated through the use of automated means. This automatically collected information may include information such as:

• your IP address, the type of browser and operating system used;
• date and time you access the KBB Site and pages you visit, and if you linked from or to another website, the address of that website;
• email you open and links you click on within those email; and
• your ISP or mobile carrier, and the type of handheld or mobile device that you used.

Data Technologies. Various technologies are used to automatically collect information, such as cookies, local shared objects, and web beacons (generally referred to as "Data Technologies"). "Cookies" are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing information or settings in your browser. "Local shared objects," sometimes known as Flash cookies, may be used to store your preferences or display content based upon what you have viewed on various websites to personalize your visit. A "web beacon," also known as an Internet tag, pixel tag, or clear GIF, links web pages to web servers and their cookies. Anonymous advertising identifiers are increasingly being used on mobile devices and otherwise in a manner similar to cookies. When we refer to Data Technologies, we are including all current and similar future technologies.

One or more Data Technologies may be used on the KBB Sites and other websites and mobile applications (that may not be the KBB Sites) by us, by another party on our behalf, or by third parties in accordance with their privacy policies. Data Technologies may be used by us and others, on our behalf and on their own behalf, to transmit information to you or about you and connect information about you from different sources, websites, devices, and mobile applications.

HOW WE MAY USE THE INFORMATION WE COLLECT

We may use information we collect for, including but not limited to, the following purposes:

• to provide values and/or offers for cars that you would like to sell or trade in;
• to offer our other products or services and/or the products or services of others to you;
• to evaluate and improve our business, including developing new products and services and analyzing the effectiveness of products, services, applications and websites;
• to diagnose and address technical and service problems;
• to deliver content (including advertising) correlating to your interests and browsing and usage history, both within this experience and on other websites and applications; and
• to comply with applicable legal requirements and our policies.

We reserve the right to change this Privacy Policy at any time.